The Hungarian Competition Authority (HCA) has closed the procedure examining the personal data management and information practices of the chat application of Google LLC called Allo with a commitment decision. Due its business model, Google does not ask for a determined fee for the use of the application, but uses the application to manage data and utilize it with algorithms of different purpose. The procedure has shown that the nature of the compensation itself, that is, the collection and handling of data is not merely a matter of data privacy, but also an important economic information, which can affect the transactional decisions in a harmful way.